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Advert audit
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TOPIC: Advert audit

Advert audit 1 year, 11 months ago #134965

  • Lunchista
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I spent most of the day at home, we also had a brief cycle-ride, some friends came round for dinner and their daughter and Fille watched some Twilightesque rhubarb on Ch4 til about 10.

In the whole day, I reckon I probably saw 2 poster adverts and about 5 TV adverts. That's rather a lot more than usual for me. Yet apparently the Average Brit sees (and hears, e.g. on radio) dozens of adverts each day.

Can anyone shed any light on this? How many adverts do people see each day? Do they work?

Re:Advert audit 1 year, 11 months ago #134966

  • GADGET
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how many do you see
fkin billions a day over here,(if you watch tv all day,)

are they successful
and it depends on how gullible you are, most of us just take the piss out of them!

Like the plug-in glade smelly air fresner ads, no fucker wants to be that stupid woman whose life revolves around a "multiple scented stinky dispenser" thats got a smile a mile wide!
its not that I am old!
its that your music really is crap!!!
its shelf life is 3 minutes and its legacy is that it is unremarkable!
and seldom requires someone who can actually sing or musicians who can play their instruments!
you are supposed to play the music to the beat
not beat the music into submission!
Last Edit: 1 year, 11 months ago by GADGET.

Re:Advert audit 1 year, 11 months ago #134970

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Not a lot of people know that typical air-fresheners work by releasing a substance that numbs the sense of smell, so the smell's still there you just can't sense it.

When I informed Mr Lunchista of this he was quite horrified and exclaimed "Bastards!".

I have my suspicions that the said substances are not unrelated to nerve gas.

Re:Advert audit 1 year, 11 months ago #134989

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that 'go compare' advert has wormed into my brain because its on the telly and the radio. a lot of adverts stick with me BUT i can't ever really remember the product. its for...insurance? which make? dunno. car ads are by far the worst at being uniform. cars are indisinguisable to me. its a car..sfw.

another reason to try and watch less telly. now i just record everything i wanna watch and when the ads come on i press skip.
The ravenous hag awaits...

Re:Advert audit 1 year, 11 months ago #134994

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I have to admit that over this last winter I have found less and less to watch on the tv, and now the evenings will be getting longer I doubt I will watch it at all, I usually have a radio playing in the background, where ever I am, and you tend to ignore all the adds and just sing along with the songs (even if you dont sound good)
its not that I am old!
its that your music really is crap!!!
its shelf life is 3 minutes and its legacy is that it is unremarkable!
and seldom requires someone who can actually sing or musicians who can play their instruments!
you are supposed to play the music to the beat
not beat the music into submission!

Re:Advert audit 1 year, 11 months ago #135042

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There was a woman and her young son at the bus stop one day, and the boy sang the 'Go Compare' advert word perfect and in a mock opera voice too, incredibly loudly and with real passion.

It was very funny at the time but I suppose it does show just how easily adverts do work their way into our brains.

And for me it's that bloody 'We Buy Any Car' song...it sticks in my head for ages.
"One man's wreck is another man's kindling"

Re:Advert audit 1 year, 11 months ago #135048

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oh yes. but until i was actually close to the radio and actually listened to it one day,i had never figured out the 'dotcom' bit of the song. and hence the whole point ofthe advert was lost on me. thats why they have to repeat them so many many times
The ravenous hag awaits...

Re:Advert audit 1 year, 11 months ago #135076

I object to car adverts the most. When do you EVER see the reality of driving in Britain today? No, it's always car sweeping through the apex of a bend on a deserted coastal road......freedom......power....luxury. Bollocks! It's queueing. Queue to get out of your road, queue to join a minor road with other people in tin boxes, also queueing. Queue to join major road. Trundle. Join queue to get into lane of other queuers all queueing to get into work car park. Reverse procedure 8 hours later. Fuck that.

before enlightenment, carry water, chop wood.
after enlightenment, carry water, chop wood.

Re:Advert audit 1 year, 11 months ago #135092

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So very very true Usernameisfree.
Aim Low. Achieve success. Avoid disappointment.

Re:Advert audit 1 year, 11 months ago #135096

Sorry for swearing though

before enlightenment, carry water, chop wood.
after enlightenment, carry water, chop wood.
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